Wednesday, March 04, 2009 at 11:15 AM - Friday, March 13, 2009 at 1:15 PM (CT)
Web 2.0 and the Female Audience
Women control 80% of household spending, representing $1.7 trillion each year. There are 104 million of them online. Are you talking at them, or with them? There IS a difference!
Laura Mayes from Marion, Montgomery Inc. and Kirtsy.com and Karen Walrond of Chookooloonks.com talk about the power of the female audience and how to connect with it through social media. Space is limited so Register Now!
Key Takeaways:
Why women intuitively “get” social media and bring a unique voice, perspective and influence when engaging in conversations around your industry, products, and brand.
Super smart ways to reach women online…and to connect with them transparently and authentically rather than shoving campaigns at them.
There is real power in women's voices; the trick is figuring out how to engage them. Smart companies, brands, organizations and individuals are benefiting by harnessing social media, together with traditional conversation, to make this happen.
About the Workshop Speakers
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LAURA Mayes Laura Mayes is an Emmy-winning writer and VP at Marion, Montgomery Inc., a local ad agency where she leads the social media efforts for clients like the Shell Houston Open and Department of Defense. In 2007, she joined two friends she met through design blogs to start Kirtsy.com, a user-generated content aggregator for online news. Today, Kirtsy.com is a thriving community that has also launched a hands-on campaign to educate women about social media. |
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KAREN Walrond is an engineer/lawyer turned writer/photographer, and the author of Chookooloonks.com, a popular personal blog that was featured in the 2006 book Blogosphere: Best of Blogs. A former executive and veteran of corporate America, she is a seasoned public speaker, both on social media and women in leadership. She is the author of Through the Gadling Lens, a weekly photography column on the number 1 travel blog Gadling.com. |
Wednesday, March 04, 2009 at 11:15 AM
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Friday, March 13, 2009 at 1:15 PM (CT)
Add to my calendarHouston Interactive Marketing Association (HiMA) is organization that creates awareness, facilitates education and promotes utilization of interactive marketing. Founded in 2005, HiMA offers frequent educational and social events, mentoring and an user-generated, dynamic Web site where interactive professionals can connect, collaborate, network and learn.
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